We are B Corp Certified!


At Advance Traders, we are proud to be a certified B Corporation since 2023. This significant milestone aligns with our core values and underscores our commitment to conducting business in a socially and environmentally responsible manner. We believe that every decision we make should contribute positively to our community and planet, and this certification reaffirms that commitment.

Becoming a B Corp is a testament to our ongoing efforts in sustainability, ethical practices, and community engagement. It formalizes our dedication to creating a positive impact on society and the environment, which has always been central to our business philosophy. We understand that our actions have far-reaching effects, and we are committed to ensuring that those effects are beneficial for our employees, customers, suppliers, and the world around us.

This certification serves as a reflection of our values and our unwavering commitment to creating a better world through our business and the bicycling industry. We are proud to join a global movement of companies using business as a force for good. At Advance Traders, we believe that by leading with purpose and integrity, we can make a meaningful difference in the world around us.


  • Workers: New policies and procedures implemented for our people.


  • Environment: Riding to Work saved 5.2 tonnes worth of carbon emissions in FY23 from ATA.


  • Customers: $55.4k donated through Earning to Give in FY23.


  • Community: Donated bikes for school/kindergarten events & charity raffle, shoes + helmet for Movember fundraiser.


  • Governance: Reporting in place for a large number of our carbon emissions sources including electricity use.


  • Warehouse: Plastic and cardboard recycling is in place.


ESG Report


We are proud to report on our ESG programs and progress as part of Pedal Group’s FY25 ESG Report here