Advance Traders

We are a New Zealand bicycle wholesaler, offering retail bike shops in New Zealand an extensive range to match the needs of customers. Advance Traders is passionate about helping all retail bicycle shops become more successful by providing a multi-brand offering, with products priced to sell, and a guaranteed continuity of supply.

Our head office is located at: 160 Apirana Avenue, Glen Innes, Auckland 1072.

Our Philosophies


Our People
We care about our people, people are our number 1 and everyone deserves their own brightness of future.

Our Customers & Suppliers
Our customers always have a choice & we work closely with our suppliers, always in partnership to ensure we are aligned with the goals they want to achieve.

Take Responsibility
We look within and take responsibility for our success and failures.

Egalitarianism & Unity
No us & them. Each individual has equal privileges & rights.

Brightness of Future
We believe our people have the right to belong to a team that will provide them with an exciting future & a supportive working community. They also have the right to see a clear pathway to achieving their career goals. Promotions & transfers from within will always be our first choice.

We're B CORP™ Certified


At Advance Traders, we're thrilled to share that we are now a certified B Corporation. This significant milestone aligns with our core values and underscores our commitment to conducting business in a socially and environmentally responsible manner. We believe that every decision we make should contribute positively to our community and planet, and this certification reaffirms that commitment.

Learn more about B Corp >>

Environmental & Social Report - Financial Year 2024 >>


General Queries


Position/Department Phone Email
Customer Service 09 267 1245 sales@advancetraders.co.nz

Sales Reps


Name Phone Area
Wesley Auths 021 082 57905 Upper North
Andrew Viles 027 358 5886 Lower North
Ben Vial 021 062 9649 South Island