Founded in 1972, Europe’s largest bicycle brand, MERIDA bikes, are designed in Germany and manufactured using state of the art technology at MERIDA's global head office and manufacturing facility in Taiwan.
MERIDA New Zealand (Advance Traders) works closely with our retail partners, and the riders, from a sales perspective, right through from the design of our bikes.
Worldwide, MERIDA's main objective is to meet riders’ individual demands in the best possible way to ensure complete customer satisfaction.