Swiss, Premium, Performance Cycling
BMC is Swiss, very Swiss. But what does that mean?
This small Alpine European country bordered by no less than 5 others, has been crafted by the mountains. Mountains have influenced the birth of its independence and the evolution of its people and culture, to create a highly diverse yet very diplomatic landscape. Mountains are unavoidable in Switzerland, and for a bicycle manufacturer like BMC they provide the canvas for our dreams. They challenge us with their terrain, providing the perfect playground to inspire innovation.
We don’t see our mountains as barriers but as hurdles, and we search daily for the best ways to overcome them – with pride, precision and quality engineering.
pre•mi•um \ prē-mē-əm \
'A high value or a value in excess of that normally or usually expected’ this is exactly what BMC strives to deliver. We invest heavily in research and development and the constant evolution of our own engineering techniques and technology to deliver premium products.
Differentiated by Quality
To achieve an excessive value in terms of quality, design, specifications and the level of production we keep a lot of what we do absolute top secret. The entire production process, from the inception of a new bike, through to its design, prototyping, testing, iterating and all the way to the final product, happens in our Impec Advanced R&D lab in Grenchen, Switzerland. This commitment to controlling the process ensures that just like our bikes, we have a competitive, high-performance edge over our competition.
Designed by Bike Geeks, Built by Machines,
Pushed to the limits by the World’s Fastest Athletes
The devil hides himself in the details; for an athlete at the very pinnacle of his sport, there are very few things that can impact their performance. Technology, in terms of equipment, is undoubtedly the biggest differentiating factor and greater than the margins of physiological improvement. At BMC, we have been listening to and observing riders for years – whether professional or recreational. Cadel Evans, Taylor Phinney, Thor Hushovd, Ralf Näf, Julien Absalon, Corrine Abraham - we have used the world’s top athletes over the years to test our bikes. They are an intrinsic step in the research, development and production process, riding our prototypes and giving us feedback as we go along.