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More than 44 years, 400 Olympic and World Championship medals, and 25 patents, ASSOS protocol remains steadfast: DESTROY, RESET, IMPROVE.

Whether it's developing their own textiles, stress-testing prototypes with WorldTour athletes, or refining a product over the course of several years, the merging of total comfort and technical performance remains the ace - stitched into every item bearing the name ASSOS.

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